A new strategy in Colombia has been put into action by the Santamaría Fundación and Observatorio Ciudadano Trans to condemn the continuing occurrence of murders of transgender women.
Aimed at increasing the visibility of these extreme human rights abuses, the Fuchsia Stars campaign raises awareness, not just of the injustices committed, but also the lack of commitment of authorities to follow-up on these cases.
The Santamaría Fundación is an implementing organisation of Alliance partner organisation, Liga SIDA. Santamaria is an organisation based in the lesbian, gay, bi-sexual and transgender communities with a solid track-record of representing transgender people and addressing related human rights issues in the city of Cali. Since 2005 they have denounced the murder of 26 transgender women, yet investigations of these cases by the authorities never led to any solid results.
What are the stars telling you?
The idea behind Fuchsia Stars is borrowed from an entirely different campaign – one that raised awareness of pedestrian deaths in Bogota. The high profile activity of the campaign was to paint black stars on the street at the exact locations where deaths occurred. Follow-up activities promoted positive behaviour change, and slogans included, ‘What is happening to us? We are becoming complacent’ and ‘Listen to what the stars are telling you’.
On the basis of the success of that campaign, Santamaría Fundación has adopted the same concept of raising visibility and awareness of the violent transgender deaths by painting a fuchsia star on the road, at the site of each violent death of a transgender woman in the city of Cali.
Fuchsia was chosen to represent the identity, sexuality and expression of the transgender women. The fuchsia stars are a symbol to condemn the human rights violations and for the transgender community to access justice. It is hoped that the Fuchsia Stars campaign can extend across Colombia.
A tribute to Wanda Fox
Read a tribute to Wanda Fox, a transgender woman, and Colombian colleague, who was murdered where she lived and worked as a peer animator in Bogota.
Fuchsia was chosen to represent the identity, sexuality and expression of the transgender women