Dancing condoms video a hit on YouTube
31 January 2008
A short film designed to encourage condom use among key populations has become a hit on YouTube, with a four-star rating, and over 600,000 views.
The film, Protective Cover, was produced by Alliance for AIDS Action, an Alliance linking organisation in India, as part of an intervention targeting sex workers in Telangana and Rayalseema districts. It aims to normalise condom use among sex workers, men who have sex with men, and transgenders and has been played at drop-in centres in the districts. Using fun and humorous imagery, the film hopes to remove some of the shyness and taboos around condom use.
The film is also being shown to the public at events and meetings where the catchy tune and dancing condoms have proved to be a hit. It is also being used to build awareness among partners and key stakeholders.
